About Us

The Cambridge Wine Academy was founded by wine lover and rock musician Steve Hovington, whose interest in wine began whilst touring Spain with his band B-Movie in the 1980s b-movie site

Steve’s interest in wine turned into a passion and then into a career in wine. Over the last two decades he has worked for leading UK wine merchants such as Oddbins and more recently Cambridge Wine Merchants and holds the WSET Diploma in Wine & Spirits.

He is the author of ‘The Grape Escape: One Man’s journey from Vinyl to Vine’ (available on Amazon) which tells the story of his two passions and how he made his own wine in the south of France in 2007. It was book of the month on wine-pages.com website and described by the reviewer as ‘a really enjoyable, feel good read that I can thoroughly recommend’.

Through The Cambridge Wine Academy, as principal wine educator, Steve has hosted many popular and informal wine tasting events in Cambridge as well as more serious professional, government accredited wine courses on behalf of the Wine and Spirits Education Trust. Steve is also a member of the Association of Wine Educators, described by Jancis Robinson MW as ‘some of the most dedicated wine educators in the world.’

“Wine is a bit like music: loads of it around, so many styles and so much choice. Sometimes it’s hard to know what’s good and what’s not. My role is not to judge your tastes – we’re all individuals with our own preferences after all – but to guide and help you make sense out of this vast choice and hopefully tune your palate into something different or better.

It’s like going to see a band. The more you cheer and applaud at the end, the better the gig. Same with wine – the longer your taste buds cheer and applaud the better the wine.

My aim is to help everyone gain the maximum amount of pleasure from what’s in their glass. The knowledge and skills to do this are available to everyone.

The biggest kick for me is inspiring people to try new and more exciting things.”

Steve Hovington – The Cambridge Wine Academy